Impact & implications of marketing campaigns

Maia helps decision-makers to process thousands of online and mainstream news data in a constantly updating cycle, giving them an instant and thorough picture of where market sentiment lies. In a market driven by information flow, it augments the the ability to process and analyse that much information to get a strong picture of sentiment and act on what they see is invaluable. Maia uses natural language processing, text analysis and computational linguistics  to systematically identify, extract, quantify, and study affective states and subjective information.